Investor Relations

About Midway Financeira

Midway Financeira

Midway Financeira was incorporated in January 2008 and began operating in July the same year to offer financing to consumers of the products and services of its parent company, Lojas Riachuelo, seeking the financial resources best suited to support these transactions.

Midway Financeira has recorded substantial figures since its inception, as it is responsible for managing a portfolio of more than 31.1 million Riachuelo Card holders and is currently the largest private label card issuer in Brazil. Through these cards, the group offers its clients interest-bearing installment sales, personal loans, cash withdrawals (Saque Fácil), three different types of insurance (unemployment, home and personal accident) and three types of assistance plans (home, vehicle and dental), in addition to card protection.

At the end of 2010, the Company began issuing branded cards in partnership with Visa and Mastercard.


For more information about Midway, Click here*.


*Only Portuguese