Midway Financeira

Midway Financeira was founded in 2008 as the Group’s financial company, with the purpose of carrying out financing and lending operations for customers purchasing products and services, always seeking the most appropriate funding sources to support such transactions.

As of December 31, 2025, the Company reached approximately 6 million financial products sold across all channels during the year and approximately 35 million private label cards issued throughout 2025.

Midway Financeira’s operation has demonstrated increasing resilience and diversification, with results already showing a relevant contribution from personal loans, insurance and assistance products, in addition to its core card business. Currently, Midway Financeira captures only a small fraction of its addressable market, with opportunities for expansion into adjacent products.

For more information about Midway, click here*.

*Only Portuguese